At least one expert believes that Apple has its reasons. Imagine if Apple required that Netflix submit every film first for approval before offering it on the platform? It doesn’t make much sense for video games to be treated so much differently. And those services have an always-updating catalog of multimedia content accessible directly from within the app. Movie and music streaming services like Netflix and Spotify all have apps on the App Store. "Gamers want to jump directly into a game from their curated catalog within one app just like they do with movies or songs, and not be forced to download over 100 apps to play individual games from the cloud." "This remains a bad experience for customers," said a Microsoft spokesperson in a statement provided to Mashable. The guidelines seem to totally defeat the purpose of these services. However – and here’s the deal breaker – according to the new rules (Opens in a new tab), every game available on these services would need to submit to the App Store as a standalone app. So Apple has decided to update its guidelines (Opens in a new tab) and open the App Store doors to services like xCloud and Stadia. However, these streaming services are growing in popularity. Being that these video game streaming services offer an ever-changing lineup of gaming titles, Apple’s position was these types of apps weren’t allowed in its App Store. In August, when Facebook launched its Facebook Games iOS app, the social media company voiced its displeasure at being unable to include, well, any games.Īt the time, Apple explained (Opens in a new tab) that the company reviews app content before allowing it in the App Store. Many in the industry are up in arms over the new guidelines.Īpple’s old rules blocked these streaming apps from the App Store, which essentially means you can’t use them on iOS devices like the iPhone. In an attempt to extend an olive branch to streaming game services that were previously barred from the App Store, Apple has announced a new set of guidelines allowing game streaming services like Microsoft xCloud and Google Stadia on the platform for the first time. The video game industry is none too pleased with Apple right now.
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